Riffcheck turns your brief into a real video — a production-quality animatic — and tests it with a synthetic audience. Explore many ideas cheaply; produce the winner in full quality. Built for India's brands, D2C, agencies — and pharma.
A “riff” is a version of your ad — Riffcheck turns each one into video and shows which one lands.
In silico (simulated) — a fast, directional pre-test, not a substitute for human research.
Two tiers, chosen by what your ad is for — not a funnel. Web & social on Explore; hero & broadcast on Production. Same platform, same synthetic testing on both.
Smaller-dimension, high-volume ads where speed matters more than broadcast polish.
The ad you put real media spend behind — large-format, TV/CTV, top quality.
Fair question — and the answer is the whole point. A cheap model gives you pixels. Production gives you an ad you can run.
Top-tier generation reads as a finished ad, not a rough draft — the difference between “interesting” and “I'd air this.”
Full IP indemnity on the models we use. Your brand — and your media budget — sit behind an ad that's legally clean.
Fair-balance/MLR checks for pharma, brand-safety for everyone, and C2PA/SynthID provenance an auditor can trust.
A copy-cat with a cheap model can hand you a clip. Production hands you an ad you can put your name, your brand and your budget behind — that's the part they can't replicate.
Product, audience, message, tone. India or US theme.
A polished video of your ad — characters, voice, score.
Screen it against configurable Indian audience segments.
Scores, the lines that land, the moments that lose people.
Upgrade the winner to Production quality.
A ~50-second video for a fictional Indian sweets brand, “Meethi” — Indian-English narrator, Indian setting, produced with the Riffcheck pipeline. Animation or photoreal, your call.
Meethi — animation
Meethi — photoreal
Illustrative sample for a fictional brand (“Meethi”) — not a real company. Music generated with Lyria (indemnified). AI-generated, labeled as such.
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